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Markup price = cost × (1 + markup ÷ 100). Gross profit = selling price − cost. Margin % = gross profit ÷ selling price × 100. Target-margin price = cost ÷ (1 − target margin ÷ 100).- Apply the formulaMarkup price = cost × (1 + markup ÷ 100). Gross profit = selling price − cost. Margin % = gross profit ÷ selling price × 100. Target-margin price = cost ÷ (1 − target margin ÷ 100).125 price, profit and marginMargin Markup Calculator uses the declared inputs to produce a transparent default result. Cost: 80 currency; Markup: 25 %; Target margin: 20 %; primary comparison: 80 and 25.